Student Solution

-->

"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

1 University

1 Course

1 Subject

Mod 10 Discussion_Magazines_Survey of Mass Media Communications

Mod 10 Discussion_Magazines_Survey of Mass Media Communications

Q PART 1: The Future of Magazines "Sentimentality if probably the biggest enemy for the magazine business," said David Carey, the president of Hearst Magazines. "You have to embrace the future." Read this New York Times article titled, "The Not-So-Glossy Future of Magazines" https://www.nytimes.com/2017/09/23/business/media/the-not-so-glossy-future-of-magazines.html (Links to an external site.)Links to an external site. Prominent editors are leaving they magazine industry. The long relied on simple formula of "glossy volumes thick with high-priced ads" is no longer working. According to authors Ember and Grynbaum (2017), the core product of the business--the print magazine itself--is being overshadowed by "investments in live events, podcasts, video, and partnerships with outside brands." After reading this article, how do you envision the future of magazines? Use information from this article and cite one more source. Cite ONE additional source (other than Wikipedia) in your response. Also, at the end of your response leave an APA style reference list (titled "References") of your two sources. Review the APA Style guidelines under Home. (350 minimum word count) place your word count in parenthesis at the end of your response PART 2: Magazine Analysis Buy or borrow a current a PRINT magazine (less than 2 months old). Actually touch and hold the magazine, flip through its pages, look at its articles and advertisements...do not review a digital magazine. It is not the same. :) Please answer each question individually (1-5) not in essay form. 1. What magazine did you buy/borrow and why? Also, list Month/Year of issue. 2. What is the magazine's purpose and what are the values it promotes? 3. Who is the magazine target audience (demographics & psychographics)? List or copy/paste information from the Media Kit. Do research for question #3. For example, I subscribe to Sunset magazine. I found detailed demographic characteristics on their media kit. I typed "Sunset Magazine Media Kit" into Google and found: https://www.sunset.com/microsites/pdf-listing/media-kit/sunset_media_kit_2016.pdf (Links to an external site.)Links to an external site. (Include a link to current demographic info 2016-2018.) 4. What percentage of the magazine is dedicated to advertising? 5. How much does it cost to place a full page ad? Include a link to where you found this information. Example https://www.sunset.com/wp-content/uploads/2018_Sunset_Ratecard_Kit_v2.pdf (Links to an external site.)Links to an external site. 6. Would you read/buy this magazine again? Why or why not? ------------------------------------------------------------------------------------ Please keep your responses organized with headings and numbers, example:

View Related Questions

Solution Preview

While traditional newspapers and traditional books have been bearing the brunt of the dying print medium, the last few years have also seen a dramatic decline in the sale of print magazines in the face of digitally available reading materials that are catering to the millions who are going the digital way. While for survival many print magazines are going the digital way as well by providing both print and digital versions to cater to those who like either way, there has been difficulty for certain categories like celebrity and gossip and not so much of a difference for certain categories like news and current affairs (McIntosh, 2017).